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Travel & Gear
Feeding
Toys
Apparel & Accessories
With an expansive range of 500+ products available across many categories and markets, we wanted to ensure that our new identity keeps product differentiation at its heart while creating a cohesive branding experience across all media. The use of bright colours also reflects the joy and excitement we feel in creating products to help you and your little ones. We're incredibly excited to evolve our identity to make it optimal for our everchanging needs, and be able to provide the best experience for our customers.
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